Last updated: September 29, 2020
Interpretation and Definitions
The words of which the initial letter is capitalized have meanings defined under the following conditions.The following definitions shall have the same meaning regardless of whether they appear in singular orin plural.
means a unique account created for You to access our Service or parts of our Service.
, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Companyas the legal entity that collects Consumers' personal information and determines the purposesand means of the processing of Consumers' personal information, or on behalf of which suchinformation is collected and that alone, or jointly with others, determines the purposes and meansof the processing of consumers' personal information, that does business in the State ofCalifornia.
(referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers toAmerican Armorer, LLC.
, for the purpose of the CCPA (California Consumer Privacy Act), means a naturalperson who is a California resident. A resident, as defined in the law, includes (1) every individualwho is in the USA for other than a temporary or transitory purpose, and (2) every individual who isdomiciled in the USA who is outside the USA for a temporary or transitory purpose.
are small files that are placed on Your computer, mobile device or any other device by awebsite, containing the details of Your browsing history on that website among its many uses.
refers to: Texas, United States
means any device that can access the Service such as a computer, a cellphone or adigital tablet.
Do Not Track
(DNT) is a concept that has been promoted by US regulatory authorities, inparticular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop andimplement a mechanism for allowing internet users to control the tracking of their online activitiesacross websites.
is any information that relates to an identified or identifiable individual.
For the purposes of the CCPA, Personal Data means any information that identifies, relates to,describes or is capable of being associated with, or could reasonably be linked, directly orindirectly, with You.
, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting,releasing, disclosing, disseminating, making available, transferring, or otherwise communicatingorally, in writing, or by electronic or other means, a Consumer's Personal information to anotherbusiness or a third party for monetary or other valuable consideration.
refers to the Website.
means any natural or legal person who processes the data on behalf of theCompany. It refers to third-party companies or individuals employed by the Company to facilitatethe Service, to provide the Service on behalf of the Company, to perform services related to theService or to assist the Company in analyzing how the Service is used.
Third-party Social Media Service
refers to any website or any social network website throughwhich a User can log in or create an account to use the Service.
refers to data collected automatically, either generated by the use of the Service orfrom the Service infrastructure itself (for example, the duration of a page visit).
refers to American Armorer, accessible from
means the individual accessing or using the Service, or the company, or other legal entity onbehalf of which such individual is accessing or using the Service, as applicable.
Collecting and Using Your PersonalData
Types of Data Collected
While using Our Service, We may ask You to provide Us with certain personally identifiable informationthat can be used to contact or identify You. Personally identifiable information may include, but is notlimited to:
First name and last name
Address, State, Province, ZIP/Postal code, City
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address),browser type, browser version, the pages of our Service that You visit, the time and date of Your visit,the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain informationautomatically, including, but not limited to, the type of mobile device You use, Your mobile device uniqueID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internetbrowser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when Youaccess the Service by or through a mobile device.
Tracking Technologies and Cookies
You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent.However, if You do not accept Cookies, You may not be able to use some parts of our Service.
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personalcomputer or mobile device when You go offline, while Session Cookies are deleted as soon as Youclose your web browser. Learn more about cookies:
All About Cookies
We use both session and persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Websiteand to enable You to use some of its features. They help to authenticate users and preventfraudulent use of user accounts. Without these Cookies, the services that You have asked forcannot be provided, and We only use these Cookies to provide You with those services.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website,such as remembering your login details or language preference. The purpose of these Cookies isto provide You with a more personal experience and to avoid You having to re-enter yourpreferences every time You use the Website.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
To provide and maintain our Service
, including to monitor the usage of our Service.
To manage Your Account:
to manage Your registration as a user of the Service. The PersonalData You provide can give You access to different functionalities of the Service that are availableto You as a registered user.
For the performance of a contract:
the development, compliance and undertaking of thepurchase contract for the products, items or services You have purchased or of any other contractwith Us through the Service.
To contact You:
To contact You by email, telephone calls, SMS, or other equivalent forms ofelectronic communication, such as a mobile application's push notifications regarding updates orinformative communications related to the functionalities, products or contracted services,including the security updates, when necessary or reasonable for their implementation.
To provide You
with news, special offers and general information about other goods, servicesand events which we offer that are similar to those that you have already purchased or enquiredabout unless You have opted not to receive such information.
To manage Your requests:
To attend and manage Your requests to Us.
We may share your personal information in the following situations:
With Service Providers:
We may share Your personal information with Service Providers tomonitor and analyze the use of our Service, for payment processing, to contact You.
For Business transfers:
We may share or transfer Your personal information in connection with,or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or aportion of our business to another company.
With Business partners:
We may share Your information with Our business partners to offer Youcertain products, services or promotions.
With other users:
when You share personal information or otherwise interact in the public areaswith other users, such information may be viewed by all users and may be publicly distributedoutside. If You interact with other users or register through a Third-Party Social Media Service,Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures anddescription of Your activity. Similarly, other users will be able to view descriptions of Your activity,communicate with You and view Your profile.
Retention of Your Personal Data
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generallyretained for a shorter period of time, except when this data is used to strengthen the security or toimprove the functionality of Our Service, or We are legally obligated to retain this data for longer timeperiods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in anyother places where the parties involved in the processing are located. It means that this informationmay be transferred to — and maintained on — computers located outside of Your state, province,country or other governmental jurisdiction where the data protection laws may differ than those fromYour jurisdiction.
Disclosure of Your Personal Data
Under certain circumstances, the Company may be required to disclose Your Personal Data if requiredto do so by law or in response to valid requests by public authorities (e.g. a court or a governmentagency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmissionover the Internet, or method of electronic storage is 100% secure. While We strive to use commerciallyacceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Detailed Information on theProcessing of Your Personal Data
Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and areobligated not to disclose or use it for any other purpose.
We may use Your Personal Data to contact You with newsletters, marketing or promotional materialsand other information that may be of interest to You. You may opt-out of receiving any, or all, of thesecommunications from Us by following the unsubscribe link or instructions provided in any email Wesend or by contacting Us.
We may use Email Marketing Service Providers to manage and send emails to You.
Mailchimp is an email marketing sending service provided by The Rocket Science Group LLC.
AWeber is an email marketing sending service provided by AWeber Communications.
GetResponse is an email marketing sending service provided by GetResponse.
We may provide paid products and/or services within the Service. In that case, we may use third-partyservices for payment processing (e.g. payment processors).
Usage, Performance and Miscellaneous
We may use third-party Service Providers to provide better improvement of our Service.
We use an invisible captcha service named reCAPTCHA. reCAPTCHA is operated by Google.
The reCAPTCHA service may collect information from You and from Your Device for securitypurposes.
Your Rights under the CCPA
The right to notice.
You must be properly notified which categories of Personal Data are beingcollected and the purposes for which the Personal Data is being used.
The right to access / the right to request.
The CCPA permits You to request and obtain from theCompany information regarding the disclosure of Your Personal Data that has been collected in
the past 12 months by the Company or its subsidiaries to a third-party for the third party's directmarketing purposes.
The right to say no to the sale of Personal Data.
You also have the right to ask the Companynot to sell Your Personal Data to third parties. You can submit such a request by visiting our "DoNot Sell My Personal Information" section or web page.
The right to know about Your Personal Data.
You have the right to request and obtain from theCompany information regarding the disclosure of the following:
The categories of Personal Data collected
The sources from which the Personal Data was collected
The business or commercial purpose for collecting or selling the Personal Data
Categories of third parties with whom We share Personal Data
The specific pieces of Personal Data we collected about You
The right to delete Personal Data.
You also have the right to request the deletion of YourPersonal Data that have been collected in the past 12 months.
The right not to be discriminated against.
You have the right not to be discriminated against forexercising any of Your Consumer's rights, including by:
Denying goods or services to You
Charging different prices or rates for goods or services, including the use of discounts orother benefits or imposing penalties
Providing a different level or quality of goods or services to You
Suggesting that You will receive a different price or rate for goods or services or a differentlevel or quality of goods or services.
Exercising Your CCPA Data Protection Rights
In order to exercise any of Your rights under the CCPA, and if you are a California resident, You canemail or call us or visit our "Do Not Sell My Personal Information" section or web page.
The Company will disclose and deliver the required information free of charge within 45 days ofreceiving Your verifiable request. The time period to provide the required information may be extendedonce by an additional 45 days when reasonable necessary and with prior notice.
Do Not Sell My Personal Information
We do not sell personal information. However, the Service Providers we partner with (for example, ouradvertising partners) may use technology on the Service that "sells" personal information as defined by
the CCPA law.
If you wish to opt out of the use of your personal information for interest-based advertising purposesand these potential sales as defined under CCPA law, you may do so by following the instructionsbelow.
Please note that any opt out is specific to the browser You use. You may need to opt out on everybrowser that you use.
You can opt out of receiving ads that are personalized as served by our Service Providers by followingour instructions presented on the Service:
From Our "Cookie Consent" notice banner
Or from Our "CCPA Opt-out" notice banner
Or from Our "Do Not Sell My Personal Information" notice banner
Or from Our "Do Not Sell My Personal Information" link
The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If youchange browsers or delete the cookies saved by your browser, you will need to opt out again.
Your mobile device may give you the ability to opt out of the use of information about the apps you usein order to serve you ads that are targeted to your interests:
"Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices
"Limit Ad Tracking" on iOS devices
You can also stop the collection of location information from Your mobile device by changing thepreferences on your mobile device.
"Do Not Track" Policy as Required byCalifornia Online Privacy ProtectionAct (CalOPPA)
Our Service does not respond to Do Not Track signals.
However, some third party websites do keep track of Your browsing activities. If You are visiting suchwebsites, You can set Your preferences in Your web browser to inform websites that You do not want tobe tracked. You can enable or disable DNT by visiting the preferences or settings page of Your webbrowser.
Your California Privacy Rights(California's Shine the Light law)
Under California Civil Code Section 1798 (California's Shine the Light law), California residents with anestablished business relationship with us can request information once a year about sharing theirPersonal Data with third parties for the third parties' direct marketing purposes.
If you'd like to request more information under the California Shine the Light law, and if you are aCalifornia resident, You can contact Us using the contact information provided below.
California Privacy Rights for MinorUsers (California Business andProfessions Code Section 22581)
California Business and Professions Code section 22581 allow California residents under the age of 18who are registered users of online sites, services or applications to request and obtain removal ofcontent or information they have publicly posted.
To request removal of such data, and if you are a California resident, You can contact Us using thecontact information provided below, and include the email address associated with Your account.
Be aware that Your request does not guarantee complete or comprehensive removal of content orinformation posted online and that the law may not permit or require removal in certain circumstances.
Links to Other Websites
We have no control over and assume no responsibility for the content, privacy policies or practices ofany third party sites or services.
By phone number: 254-307-6288